FITNESS SHOULD NEVER BE A LIMITING FACTOR IN YOUR FULFILMENT
Our aim is to get you fit enough to do whatever you want, whenever you want.
WHY ADVENTURE FITNESS?
Whether you’re training to climb K2, trying to get your first 6b climb or simply want to hike your first mountain - fitness is a critical component!
Very few adventure companies invest in training people to take part in their trips. Sign up for a guided Matterhorn trip for example and you’ll likely see a line or two saying ‘turn up fit’… What does that mean?
How do you train in the right way to ensure you’ll have the aerobic fitness for long days, the strength for climbing and the robustness for elements?
We don’t really care about aesthetics - that’s a side effect - we care about capability.
OUR COACHING SERVICES
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GROUP SESSIONS
Live in London and want to come train with us? They’re all scalable and suitable for beginners as well as advanced athletes. We run the following sessions on a weekly basis:
1. Strength & Conditioning to support running + hiking.*
2. Strength & Mobility - our most popular session - think plyometrics, targeted strength training and mobility work to support climbing and running performance.*
*£12 per session
3. Run Club - as running is by far the most accessible way to build aerobic capacity, it forms the basis of how we train for adventure. This is a coached session where we work on form and coordination as well as fitness.
This session is FREE - there’s a lot of bad advice out there… we want to make you better & keep you injury free.
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PROGRAMMES
Structured 4, 8, or 12-week training plans to prepare for races, expeditions, or general fitness goals:
1. Race prep: trail, endurance, HYROX, first 5km!
2. Expedition-ready strength and stamina.
3. Strength & power development for climbing.
Price: £50-£250 depending on complexity and duration!
‘The Jove Club Training Programme’. Build a solid base of strength & aerobic fitness applicable to any adventure or event.
It’s how our founder, Freddie, trains and is designed to be followed in year-long cycles.
For only £18 per month it includes a monthly programme detailing each session, access to an app with instructions and videos, and access to an exclusive WhatsApp group - SEE MORE BELOW:
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1:1 COACHING
This is a highly bespoke service for people looking to make huge changes to their lifestyle or prepare for next level challenges.
Work with one of our expert coaches on a 1:1 basis for bespoke coaching. Includes:
1. Programming constantly refined on a monthly basis to match you needs/progress.
2. Nutrition support - to fuel your events, lose weight, build muscle.
3. Accountability call once per month & WhatsApp group.
4. Jove Club membership - meet your coaches on trips or at club events.
Price: £235 per month. *Get the first month half-price at £117.50
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JOVE PERFORMANCE
Our highly exclusive service for those looking for more than just fitness. We have very limited spaces for this currently.
If you want to truly embed the Jove Club lifestyle and achieve the biggest and hardest goals, this is for you!
1. Our 1:1 fitness coaching service.
2. A second coach focussed on adventure skills & mindset development who will join your 1:1 accountability calls to answer questions and offer specific advice.
3. 20% off adventure trips - the best way to improve is to get out as often as possible.
4. Free access to in-person fitness sessions where you’ll get to see your coaches face to face.
5. Access to book an exclusive skills & fitness trip every 6-months for Jove Performance members only.
6. Exclusive WhatsApp group.
7. Priority access to trips - you’ll know about them before they launch.
Price: £475 per month. *Get the first month half price at £237.50
THE JOVE CLUB TRAINING PROGRAMME - £18 PCM
This has been forged by 20 years of training - bodybuilding, CrossFit, elite military training and distance running - it’s been shaped by long days sat at desk in a corporate job - it’s been tested and refined in the harshest environments by Jove Club members - it’s been used to run marathons, ultra-endurance events, climb mountains and do whatever is required to lead a fulfilling live.
Your year-long programme for only £18 per month and includes:
✅ All workouts - strength & aerobic conditioning
✅ ‘Foundation’ (beginner) and ‘Performance’ (intermediate to advanced) workouts
✅ Dedicated training app giving you all the instructions you need each day
✅ Exclusive WhatsApp Group with the coaches and others on the programme
✅ Get your first month FREE using code: FIRSTFREE
NO MATTER YOUR LEVEL, TRAIN LIKE AN ATHLETE
What can you expect from ‘The Jove Club Programme’:
Our programme is broken down into 4 phases:
Prepare - Base Build - (Sept to Jan) - this is where we start to rebuild fitness. We focus on building an aerobic base, strengthening our body ahead of harder training and importantly, fixing any niggles or injuries.
Build - Increase Intensity - (Jan to Apr) - with strong bodies and a solid foundation, this is where we push it and train harder. We set challenges and sign up to races to test ourselves.
Perform - Specialist Training - (Apr to Jun) - thinking ahead to adventure season, we start to focus more on specific fitness geared towards adventure activities.
Adventure - Maintenance - (Jun to Sept) - we still train but we do so to maintain fitness - this is what you’ve worked hard for - it’s time to play sports, get outdoors, challenge yourself and spend time with friends and family.
Foundation vs Performance:
‘Foundation’ - this is for people who are beginner level/not trained in a while. The gym movements are less complicated and generally require lighter weights. The running volume is also lower.
‘Performance’ - this involves harder and heavier gym movements along with increased running volume.
HERE’S WHAT PEOPLE SAY
“I’ve never really planned training or had a clear route to achieving my goals. I tended to just to go through a rota or Barry’s Bootcamp, 1Rebel, reformer pilates and any other random class I could find an offer for! So far, this programme seems to cover everything I need and has given me clarity in training” - Fran
“I’d barely been able to run more than a couple of minutes without stopping, but I’ve followed the Prepare phase for 6 weeks now and have been able to run my first 5km!” - Connor
“I used to be in the military where keeping fit was very easy! I particularly enjoy the camaraderie and accountability of being part of a group going through the same training.” - Chris
“I’m a big runner having completed multiple marathons, half-marathons and trail races but always struggled with strength training - I never know what to do in the gym or how to fit it around running. This programme answers all those questions and I can’t wait to see what I can achieve!” - Calvin
“Although I’ve been on Jove Club trips, I’ve struggled to get to the weekly training sessions as I don’t live in SW London. I’ve really enjoyed being able to still take part and not miss out on preparation for big trips and challenges in 2026!” - Anna
“Training for adventure seems so broad! This programme has really made it clear and logical - I couldn’t recommend enough and can’t wait to see where it takes me!” - Emma
PROGRAMME FAQs
Q. I’m based in London and come to Jove Club ‘Strength & Mobility’ sessions and also the run club - how does that factor into the programme?
A. You’ll notice we align our programme training days to the Jove schedule days - so if you’d like to come to an in-person coached session, it’ll fit into your programme perfectly! Plus you’ll have the chance to speak to the coaches in person.
Q. I think ‘Foundation’ is starting to feel pretty easy now… When can I switch to ‘Performance’?
A. For strength sessions, it’s whenever you’ve mastered the ‘Foundation’ movements and feel like you’re finding the sessions are getting easy. It’s really important your form and base strength is excellent before you start doing ‘Performance’ sessions.
As for running, you’ll know when the time is right :) If the aerobic runs are feeling really good and you can comfortably run for 35-45 min without stopping, more than once a week, it’s probably time to switch. If you’re unsure, ask us!
Q. You talk about RPE (Rate of Perceived Exertion) - what is it?
A. Basically how hard you’re working on a scale of 1-10! 10 is maximum effort lifting/running - 1 is literally a walk in the park. We’ll tell you what the RPE should be for each exercise, even down to the set. Generally, we ask ‘Performance’ athletes to push harder.
Q. What if I’m really strong in the gym already but not done much running before?
A. You can do the ‘Performance’ strength sessions and the ‘Foundation’ run training - you don’t have to be all into one or the other for it to work.
Q. 5 sessions a week is more than I can do… Will that be okay?
A. That’s okay! During each phase, we’ll give guidance on what to prioritise if you can only do 3 sessions.
Q. What if I need to cancel?
A. No problem! You can cancel any time.
Q. My big problem is staying on track… How does this programme help?
A. We use an app called ‘Trainerize’. Aside from being an excellent training platform, we (the coaches) can see what you’ve logged. Don’t be surprised if you get a message of encouragement if you’ve not trained much!
We also have an exclusive WhatsApp group for everyone on the programme - they’re all going through the same training as you. Ask them questions and share your struggles/wins etc. We will also set aside time everyday to answer any questions you have.
Q. What if I can’t join the programme during the ‘Prepare’ phase?
A. That’s okay! When we’re outside of the ‘Prepare’ window, you’ll get an option to complete a shorter programme so you haven’t missed out on some key preparatory work.
Q. I want to take on a big expedition - can this programme help?
A. Yes for sure! Depending on what it is though, you may need some more specific training either with a tailored programme or 1-1 coaching - reach out to discuss.
Q. The programme gears up to a summer of adventure - what if I want to do adventures outside of that window?
A. Adventure activity should be all year round from skiing/climbing/hiking in the winter to rock climbing/trail running/expeditions in the summer. However, summer is by far the most common time for people to be out and enjoying life - so we aim to peak then!
Q. What’s a ‘superset’?
A. In our strength sessions, we only ever train the body as a whole - no ‘bro-splits’. Training like this allows us to be efficient in the gym. When you get into the programme, you’ll see that most exercises are paired up e.g. goblet squats with pull ups. The idea is, you do a set of squats followed by a set of pull ups during the rest period.
Q. I’ve only got 30 min for my strength sessions - what should I prioritise?
A. Generally it’s the first exercises, core work and mobility. If you’re unsure - ask in the WhatsApp Group.
TRAINING PHILOSOPHY
How do we get actually get you ready for serious adventure?
We focus on the following areas in priority order:
Mental Resilience/Robustness: This is the number 1 aspect of getting fit for adventure. Read any adventure book or watch any documentary and you’ll note adventurers are mentally tough and able to endure extreme environments often for days on end. It’s impossible to forge in the gym - you must get outside and into to the elements as often as possible, come rain or shine.
Aerobic Endurance: There aren’t many outdoor focussed coaches about but from what we’ve seen, too many place emphasis on strength training being the magical elixir to adventure fitness. Doing a few box step ups or lunges can’t ever compensate a lack of aerobic capacity... Look at the best alpinists and uphill athletes - they all have incredible aerobic gas tanks which sustain them for long efforts day after day.
Strength/Power & Mobility: All that being said, of course strength training is key. It plays a role in preparing your body to endure intense training sessions without injury as well improving performance. As we move through the training cycle (the year), we’ll slightly switch focus to developing power & strength endurance. For example, powerful legs make hiking feel easier and a powerful back allows you to pull harder when climbing or kayaking.
Structured Progression: We’ll constantly push you to have goals big and small. We don’t care what they are so long they motivate you. We like running goals as running is the most accessible exercise you can do and directly compliments hiking, long treks etc.
What we don’t care about…
Chasing aesthetics over performance. If you eat well, you’ll get into better shape following our programmes without trying!
Following extreme diets or rigid routines. These are the enemy! Extreme diets (ahem, like the carnivore diet…) stop people getting out and enjoying their lives for fear of not being able to eat grass fed steak on the side of a mountain…
Spending hours in the gym! The gym has its place but we’ll push you to get outside and ‘train how you’ll fight’ - i.e. if you want to get fit for adventure which is invariably outside, you should probably spend as much time as possible in the elements.
MEET THE COACHES
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JOE MCEACHRON
Joe joined Jove Club as a founding member and was quickly picked up to coach our sessions! With 10 years of industry experience, a serious passion for helping people and adventure - we were very lucky he came across Jove Club!
He’s worked with a diverse client base including professional football clubs, commercial gyms, schools and colleges, and physiotherapy practices.
He was recently recognised by the London standard as one of the ‘30 best trainers in London’.
His training background stems from a background in sport and a love for the outdoors. Through a mixture of running, strength & power training, alongside mobility and rehabilitation exercises come together to form the basis of his athleticism. He uses this framework to train others to do the same.
He now leads the fitness coaching Jove Club delivers.
For those who’ve met Joe, they’ll say how passionate he is about helping people get better! Having been described by members as being like a Golden Retriever, he’s one of the most likeable people you’ll meet!
He loves climbing, running and generally getting involved with all club activities.
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FREDDIE SANKEY
As founder of Jove Club, Freddie is passionate about pushing people to achieve things they previously thought impossible. Having had a career as a Royal Marines officer as well as a financial services professional, he is relatively new to coaching.
His point of difference however, is his real understanding of London life, a demanding office job and the competing priorities that come with that - an understanding very few coaches will truly understand when they’re telling you ‘you just need to be more motivated’…
Having completed one of the hardest and longest military training courses in the world (which only ~30 people pass a year!), his speciality is endurance, building a resilient body and importantly, forging a mindset to get through the hardest challenges.
Since leaving the military, he’s been able to regain the kind of fitness that allows him to do whatever he wants, whenever he wants despite working 12-14 hour days behind a desk. He’s passionate about helping people achieve the same!
Just this year he’s won a trail race, completed the Welsh 3000s in winter and hardest of all, a box step up challenge for charity - the height of Everest + a half marathon carrying 23kgs.
Aside from fitness coaching, he’s qualified a Mountain Leader and working towards the highest level of mountaineering & climbing qualifications. His favourite adventure activities are climbing, trail running, mountaineering and motorcycling.